Paper Summary:

This paper discusses Citibank relative to the e-business strategy it developed during the early part of this century. According to the paper, Citibank managed to differentiate itself not solely on its willingness to outspend its competition but on its e-business implementation strategy that ensured e-business solutions would not only be offered to the customer but would actually permeate the company at all levels increasing efficiencies and expanding its services immensely.

From the Paper:

" This document discusses Citibank relative to its e-business strategy it developed during the early part of this century. Citibank managed to differentiate itself not solely on its willingness to outspend its competition but on its e-business implementation strategy that ensured e-business solutions would not only be offered to the customer but would actually permeate the company at all levels increasing efficiencies and expanding its services immensely. Citibank: E-Business Citibank could not create substantial differentiation of its e-business..."

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