Looks at innovation in the service, manufacturing and retail industries.
Written in 2009; 770 words; 3 sources; APA; $ 27.95
Paper Summary:
This paper contends that innovation is a specialized approach to business, reserved only for those organizations that are structurally and culturally suited to the adoption of new approaches. The paper points out that, in the manufacturing, retail and service industries, there is a distinct movement toward innovation amongst many organizations seeking to remain abreast of changing patterns relating to global trade, technology and corporate ideology. This paper examines patterns of innovation, which are correlated to dimensions of technological advancements, global trade changes and company innovation, and directed toward quality service.
From the Paper:
"To some extent, we find that there is a mixed outlook in innovation for both large and small firms, with company structure and industry lifecycle playing a part in determining the proper orientation to be taken. This mixed outlook might be characterized as the pattern of innovation which should, if properly understood, help the prospecting organization shape its own approach such as has been the case for enormous retail operations such as Wal-Mart."
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