A Multifunctional Flower Pot

Paper Summary:

The paper describes the multifunctional flower pot that will be designed for nature lovers, environmentalists and simple people who desire to have flowers in their apartments but find it difficult to care for them. The paper explains the functionality of the product, its size and colour, the marketing process and how the product could reach the 'tipping point' and become a common product. The paper applies the law of the 'few', looks at the 'stickiness factor' and explains what makes the multifunctional flower pot a desirable product.

Outline:
The Product
The Tipping Point
Law of the Few
The Stickiness Factor
The Power of Context

From the Paper:

"The beneficial role of plants outside the home as well as inside the home is undoubted. Plants in all their forms absorb the carbon dioxide and release the vital oxygen. The need for more plants is becoming more and more obvious in the world today, moreover when deforestations are destroying the natural balance. However a solution to protect the entire environment is pretty difficult to find, we should approach the issue from a limited stand point and then expand. For instance, we should increase the number of plants we have at home, within the house and in our gardens. But the busy world we live in might prevent us from properly taking care of the plants, which in the end die. A revolutionary product to solve this problem is the Multifunctional Flower Pot."

Sample of Sources Used:

• The Tipping Point, Wikipedia, The Free Online Encyclopedia, September 3, 2007, http://en.wikipedia.org/wiki/The_Tipping_Point_(book), last accessed on October 4, 2007

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