A Fashionable Walker for Older People

Paper Summary:

The author of the paper proposes manufacturing a fashionable walker for older men and women that does not look like the metal one normally used in healthcare facilities. The writer states that the reason for the proposal is the problems some older people have with the stigma attached to using a conventional walker. The writer discusses the growth in the elderly population and the increasing need for mobility assistance tools in that sector of the population. The writer also stresses the need for more research on this subject before making final decisions.

From the Paper:

"Although the population will be older and there will be a greater need for walking assistance, especially for elderly women, this does not guarantee that these individuals will pay the extra cost for a fashion walker versus the regular medical model. Further marketing studies would have to be conducted to see if the use of this item would be more acceptable to higher income levels, since it would cost somewhat more than buying from a traditional medical equipment store. However, this fashion walker would offer various advantages beyond style: There would be a matching carryall bag, the unit can be easily collapsed and carried, and wheels can be ordered separately."

Sample of Sources Used:

• Gooberman-Hill, R, and Ebrahim, S. (2007). Making decisions about simple interventions: older people's use of walking aids. Age and Ageing. 36(5): 569- 573.
• MMR. (2001) Stylish help for aging eyes. [electronic form]
• U.S. Census Bureau (May 1995). Sixty-Five Plus in the United States. Economics and Statistics Administration, U.S. Department of Commerce. Retrieved February 2, 2008.http://www.census.gov/population/socdemo/statbriefs/agebrief.html
• Wolfe, D.B. (2003) Ageless Marketing - Strategies for Reaching the Hearts and Minds of The New Customer Majority. Wayne County: MI.

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