Abstract This paper discusses how although there are magazines that try to appeal to both sex audiences, most aim at one side or the other. It examine the differences between "Mens Life: What Matters to Men" and "Ladies Home Journal" magazines and explores how each portray the opposite sex as well as gender.
From the Paper "Both magazines are tasteful magazines that appeal equally to the intended audience of males and females from the age range of late twenties to early fifties. The Mens Life magazine focus is mainly on the career of the man and financial stability. Ladies Home Journal focuses on the family aspects of women and managing the home life with their career. The difference between the focus of both is very much seated in the gender roles that are expected of both sexes. Males are expected to be the breadwinner and contribute the majority of the financial means to the family."
