Abstract This paper examines the growth of the Internet, which has been the most astonishing technological phenomenon of the last decade of the twentieth century. The author argues that Internet is a very powerful weapon for every company that wants to survive in today's market. The author examines how the Internet, which was conceived primarily as an information exchange mechanism, is now being used as a kind of "electronic marketing channel", on which consumers and organizations can ?go shopping." It's impact on the economy has been significant and has led to the reshaping of many companies marketing strategy.
From the Paper "Apart from the market penetration, Internet also contributes to the market development. In this case the Internet is used to sell into new markets, taking advantage of the low cost of advertising internationally without the necessity for a supporting sales infrastructure in the customers? country. Internet can also used in a more innovative way, by delivering new products or services, such as market reports, which can be purchased using electronic commerce. Finally, Internet can be used to achieve diversification. In this case, new products are developed, which are sold into new markets. The benefits of an Internet presence can also be summarized using the ?6Cs? of Bocig et al. (1999): Cost Reduction, Capability, Competitive Advantage, Communication Improvement, Control, Customer Service Improvement."
Abstract This paper examines the basic precepts of internet marketing suggesting that companies should use internet marketing in the same way as any other type of marketing and showing how it must also be treated on its own terms. The paper argues that it is useful to consider internet marketing as a part of the total marketing strategy for a given product and a given company.
Table of Contents
I. Introduction
II. Hypothetical Test Case: The National Furniture Company
III. It's Not Just Marketing, It's Management
IV. Selling the Internet Itself
V. References
From the Paper "It is hard to imagine any business today succeeding without at least some presence on the World Wide Web. But where to begin in the world of Internet marketing? The field seems so vast and so changeable that it is hard to know exactly where it is that one should begin. This paper examines some of the basic precepts of Internet marketing, suggesting the ways in which companies should treat Internet marketing as the same as any other type of marketing and the ways in which it must be treated on its own terms. However, while it is useful to analyze internet marketing as in some ways a distinct beast from other forms of marketing, in the real world it will probably be more useful to consider internet marketing as simply another part of the total marketing strategy for a given product and a given company. The following hypothetical case involving a hypothetical company demonstrates this point."
Abstract This paper examines four different Microsoft products, exploring their capabilities, the ways that they have been improved over previous versions and the limitations of these devices. They include the Microsoft SQL Server 2000, Microsoft Outlook 2000, Microsoft Exchange 2000 Server, and Microsoft Internet Information Server 5.0.
From the Paper "We begin by looking at the Microsoft SQL Server 2000. SQL stands for "Structured Query Language" and is a computer language that allows a user to pose complex questions of a database. (It also provides a means of creating databases.) There are a number of SQLs now in use and there is a fair amount of variation among them, with some more appropriate for certain purposes than others. Many database products support SQL. All SQL systems, including Microsoft?s, are designed to work with relational databases. A relational database is simply one that stores data in tables (i.e. data shown in graphical relationship to other data). A database is a collection of tables and a table in turn consists a list of records. In a table each record has the same structure, that it to say each has a fixed number of "fields" of any given type.
The uses of databases are multitudinous: They are both very powerful and very flexible. They provide a means of retrieving records or parts of records and performing various calculations before displaying the results. The interface by which such manipulations are specified is called the query language. While the first query languages were so complex that interacting with electronic databases could be done only by specially trained individuals, recent interfaces are more user-friendly, allowing casual users to access database information. This has been the major breakthrough of SQLs."
Abstract The paper strongly states that middleware is often an essential part today of the architecture of a computer communications network. It describes that middleware exists to meet the challenges of creating protocols, which are simply standardized rules for the format and exchange of information between and among computers. The paper explains step by step the architecture of the computer system.
From the Paper "Middleware is, just as its name suggests, a sort of mediator between other aspects of a computer's architecture. A major disadvantage of many computer system designs is that clients and servers must be designed together. This is simply often not possible. That is, to work with a particular server application, the client must be using compatible software, something that is often not the case. One common solution to this common problem is the three-tier client-server architecture, in which a middle tier, known as middleware, is placed between the server and the clients to handle the translations necessary for different client platforms."
This paper examines the business and marketing strategy of rival companies, Sony and Sega, in their battle for a larger section of the video game market.
Abstract This paper explores the competitive video game industry, by observing the history and marketing tactics of its main businesses, Sony and Sega. The paper illustrates how the companies grew into the world's dominant consumer electronics manufacturers through the development of new technologies and acquiring other firms. The company's future all rides on a make or break best selling game; If it's a hit it funds the company's future with years of new gaming technology development.
From the Paper "For as long as most people who play video games can remember, each Christmas has been a dogfight between the latest offering by Sony and the latest offering from Sega, with Sega overtime gradually ending up as the loser. This paper examines the strategy that each company has used in its pursuit to garner as large a section of the video game market as possible and ? not incidentally but not necessarily centrally either ? defeat its rival company as well."
Abstract This pape looks at what kind of pornographic material in being transmitted via the Internet, and how available and accessible is child pornography to these pedophiles. The author discusses the methods the government, parents and communities have undertaken to protect children from this rapidly increasing sub-culture.
From the Paper "Since the widespread use of the Internet began, public safety, specifically relating to the safety of children has become a major issue and highly debated topic. The Internet has become an international gateway for child predators to produce and distribute child pornography. It allows these people not only to have limitless boundaries for its promotion, advanced technology for its production, but to be able to form a virtual community, hosting forums, newsgroups and providing vast resources for their fetishes. It is suggested that not only are these sites readily available and easily accessible for public viewing, but are also being protected under legislation. Various methods of exposing and deterring these predators have been created, ranging from anti-child pornography websites to parental control software to new and stricter laws and harsher punishments both for the consumers and creators. It is interesting to examine what is myth and what is truth regarding this phenomenon. Realistically, what kind of pornographic material in being transmitted via the Internet? Why? How available and accessible is child pornography to these "kiddy pornophiles""
Abstract This paper defines technology implementation and discusses several specific scenarios where technology implementation occurs. It also outlines the processes required to implement technology in organizations, and the greater community. Finally, it describes the potential problems that may be encountered during technology implementation in companies.
From the Paper "In practice, technology implementation refers to the introduction of new technologies to either an existing organization, or to a larger community, such as a type of business. Technology implementation can refer to the process a school would undergo in order to introduce computers into the classroom. Further, technology implementation can refer to the process required to introduce a new technology to a larger community. For example, the introduction of the Microsoft's operating system as the standard operating system used across North America and the rest of the business world, for both business and personal use, is an example of technology implementation.
Technology plays a major role the daily lives of people all over the world. Perhaps the most commonly cited example of new technology implementation is the relatively recent increase in the use of desktop computers for personal and business use. Interestingly, however, the exact definition of technology can be a potentially contentious issue. How can we discuss technology implementation, without first understanding what technology is?"
Tags: technology, implementation, organization, business, community, process, new
Abstract This paper presents arguments supporting a tax-free zone and the arguments in opposition to a tax-free zone. It also looks at the current status of the law and shows which steps are required to resolve the issue.
From the Paper "To begin the analysis of the situation, definition of some terms is necessary. When a transaction occurs between a seller and a buyer, the seller may be required to collect applicable state and local sales tax from the buyer. The requirement is based on whether or not the seller has a "physical presence", referred to as nexus, in the state where the sale occurred. Examples of nexus would be a retail store or a warehouse in the state. The companies with a number of physical locations are generally referred to as "brick-and-mortar" entities. If the seller does not have nexus in the state, they are not required to collect sales tax. The buyer may be required by the state to pay a use tax to the state. Most mail order sellers and Internet, e-commerce, sellers have nexus in few states and localities. In many case they have only one location."
Tags: growth, sales, government, legislation, industry, federal, taxes, tax-free, zone
Abstract This paper discusses the issue of buying music over the Internet and the problems with it. It discusses the anti-trust issues that have arisen and how to deal with them. It also examines the issue of who really "owns" the commercial product which is music, whom does this belong to? How can musicians and record labels receive benefits from their works if the music is bought over the Internet from an e-commerce site. It discusses music downloads over the Internet and its problematic issues as well.
From the Paper "One of the most controversial issues in the music business today is the issue of selling music through the Internet. The ongoing and evolving process of selling and disseminating music through the Internet has provoked a number of economic as well as artistic debates for the music business and for the computer and technology businesses that allow such technology to be accessed. This paper will address some of these concerns with a particular focus on the anti-trust issues that have arisen over the course of this debate. First of all, the issue of disseminating music over the Internet provokes the perplexing question of who really "owns" the commercial product of a pieces of music, anyway? Is the owner the person or persons who simply hear the tune and keep humming it? Is the owner the musician who produces the product? Or are the owners the music companies musicians have signed artistic rights to? Clearly, to survive musicians must be able to charge for the product they produce, and the companies have control over the specifics of how to market that product. But once a song is in the public sphere, do not consumers have a right to "pass on" that music product in ways that they see fit, even if those ways may inhibit the sales of recordings of that music?"
Abstract This paper is an analysis of the international operations at Lands' End. It gives a detailed description of the company and it's history as well as the process of their global expansion. It also details the company's product distribution methods in foreign markets and pricing strategy. It lays out their store formats and locations and discusses all of the successful promotion strategies used in order to market internationally. Finally, it includes some future projections including e-commerce and marketing through the internet.
From the Paper "Lands? End, Inc. is a direct merchant of traditionally styled casual clothing for men, women, children, accessories, shoes, soft luggage, and home products [www.landsend.com, Investor Relations Home Profile, 2002]. The company offers its products through multiple selling channels. It sells through a series of general and specialty catalogs, mailed directly to its customers. It sells through the Internet, its international businesses and outlet stores. The company has three operating segments, consisting of core, specialty, and international. [Yahoo.com, 2002] Lands? End was one of the first major retailers on the Internet. Its website www. Landsend.com was launched in 1995, and now accounts for approximately 10% of its yearly sales. [Yahoo.com, 2002]"
Tags: Lands, End, international, marketing, pricing, startegies, global, internet
Abstract This paper details Microsoft Windows 2000 and its primary features. It compares it to Windows NT and Windows 98. It discusses the main services that this operating system provides. It details the type of memory used, its security features, and its processing scheduling algorithm. It also includes a chart detailing the Operating System Service Design.
From the Paper "The Windows NT was crafted to be a reliable and secure than Windows 9x. The Windows 2000, Microsoft's aimed at merging the two versions of Windows- Windows 9x's and Windows NT- into a single product with a versatile interface and twin characteristics: ?Stability, Scalability, and Security (2) ? and ?Heavy-duty Internet and Intranet for Office use (2).? The Windows 2000 comes in four flavors: Professional, Server, and Advance Server and, Datacenter. The capsules below, presents Services, Memory management, Security, and Processor Scheduling Algorithm for Windows 2000. "
A summary of the article by Hakim Ben Adjou, Esq.which covers alternative dispute resolution (ADR) techniques and specifically Internet resources now available.
Abstract The article begins by noting that ADR techniques are becoming increasingly popular as an alternative to litigation. Before discussing the electronic, it first introduces the traditional ADR methods including negotiation, mediation, arbitration and moderated settlement conference, describing how each works.
From the Paper "It goes on to discuss the advantages of ADR which include speed, cost, control, confidentiality, flexibility, maintenance of relationships and ease. It also notes that there are disadvantages to ADR, stating these as being that it may not be effective in bitter disputes, that a resolution may not be reached, that fear exists that participants may not abide by the decisions reached, the fact that is does not give people their 'day in court' and the possibility of unregulated procedures.
Despite these disadvantages, both federal and state laws encourage the use of ADR procedures, with the Federal Arbitration Act and the Uniform Arbitration Act cited as examples. It is also noted that arbitration is also encouraged on an international level. The Convention on the Recognition and Enforcement of Foreign Arbitral Awards, also known as the New York Convention and the International Convention on the Settlement of Investment Disputes Between States and Nationals of Other States (ICSID) are referred to as evidence of this international interest in encouraging ADR."
This paper tackles the issues of privacy and security with regards to computing technology, discussing such topics as passwords, identity theft and company abuse.
Abstract In today's technological world it is vital for everyone to be aware of the threats that we face. This paper provides an overview of two major fears that computer users have with regards to computing technology: Privacy and Security. Illustrations of how privacy and security are being abused and breached are provided throughout the paper. It also discuss ways of protecting ourselves from abuses in privacy and security.
I. Introduction
II. Fears over Security
A. Data Security
B. Passwords And Physical Security
III. Fears over Privacy
A. Identity theft
B. Abuse by companies
IV. What needs to be done
V. Conclusion
VI. Works Cited
From the Paper "Visualize a world without cars, a world without telephones, and a world without television. Without these technologies we, as a society, would be almost paralyzed. We would have difficulty to move, difficulty to communicate, and difficulty to get information. It is thus apparent how fundamental technology is to the survival of our civilization. Technology is an integral part of our society. It is in the movies we watch. It is in the food we eat. It is all over the world that we live in. It encompasses everything that forms our lives. Technology is important because of the basic fact that it brings about tremendous benefits to mankind. Thus, with all these conveniences and advantages that technology brings to us it is difficult to imagine a world without it."
Abstract A look at the limitations of artificial intelligence and how scientists are working towards creating the perfect android that will be confused with humans. The paper explains that while computers can be programmed to respond and react like human, they cannot cause themselves to do this on their own. This is the goal of scientists and their quest for pure artificial intelligence.
From the Paper "Human beings are not nearly the fastest or strongest creatures on the earth, yet they rule the planet. This is because of their intellect. They learn to farm, to hunt, and how to create and use tools. Their intellect, their ability to reason, is what separates humans from all other beings. Recently in the world of science, researchers have been trying to create computers that can reason, and in essence think for themselves. This ability in computers is called Artificial Intelligence, and is often referred to as A.I. "
This research paper presents a strategic audit of Compaq Computer Company, describing the internal situation of the company as well as the external factors shaping goals, strategy and implementation in the current business environment.
Abstract This paper discusses the company in terms of production and operations, with consideration to how marketing, finance, human relations and Information services contribute to the scenario. Also discussed is the company's need to remain competitive while integrating with Hewlett Packard following the merger of the two companies.
From the Paper "Compaq Computer Corporation was founded in 1982 by a group of disgruntled Texas Instrument employees who felt they could run a better company and make better products on their own. Led by Joseph "Rod" Canion, they set out to build personal computers and digital products compatible with the IBM industry-standard architecture which would be technologically superior to those available at the time.
Compaq quickly built a reputation in the personal computer market for providing powerful and reliable systems, setting standards the other, more established computer companies ended up following. Compaq experienced initial huge success and growth, becoming the first company in history to reach $2 billion in sales after only five years in business. Factors contributing to this achievement included an underlying young and dynamic digital culture, enabling Compaq was able to take advantage of the exponential market growth and high visibility of the industry through sales and serving of products such as desktop personal computers, laptops and notebook computers (?Managing,? 1988)."
