Website Comparison

Paper Summary:

This paper reviews two websites from the PC industry, www.Dell.com and www.Gateway.com, and focuses on their adoption of navigational, e-commerce and e-business strategies. The paper compares how each company approaches the concepts of e-commerce and support of online transactions and includes illustrations of both websites. The paper explains that the PC industry was specifically chosen for this analysis due to the depth of e-commerce integration, process best practices and span of automation across the many strategies of attracting, selling and servicing both their consumer and enterprise clients.

Outline:
Executive Summary
Without Integration, e-Commerce Is Not Possible
The Commercial Implications of Content
The Heart of the Customers' Online Experience: Personalization

From the Paper:

"Best practices in e-commerce are made possible through the integration of dissimilar and often isolated systems together to form a common foundation by which the many customer-facing processes can be made more efficient. Integration is so critical that for any company to fulfill customized orders there must be links to pricing, production scheduling, inventory operations, and fulfillment. This is a cornerstone of any effective e-commerce program as a result."
"The high level of integration requirements necessary for the Dell business model to consistently deliver product orders on time, in the right configuration, to the right location necessitates a multiple of systems working on synchronization with one another. Figure 1 graphically illustrates the Dell Computer Corporation value chain requirements overlaid to their most critical IT systems. One factor contributing to Dell's success in the market is their ability to align IT resources to value chain requirements, all in support of the company's mission."

Sample of Sources Used:

• AMR Research (2003) - Configuration is the Heart of Customer Fulfillment for Complex Product Manufacturers. AMR Research Report. Monday March 31, 2003. Retrieved from the Internet on May 9, 2007 from: http://lwcresearch.com/filesfordownloads/ConfigurationIstheHeartofCustomerFulfillmentforComplexProductManufacturers.pdf
• AMR Research (2005) - The Handbook of Becoming Demand Driven. AMR Research Report October 6, 2006 . Accessed with permission from the publisher. Lora Cecere, Roddy Martin, Debra Hofman.
• Askegar and Columbus (2002) - Channel Management Best Practices: It's All About Orders. AMR Research Report. Monday September 9, 2002. Retrieved from the Internet on May 9, 2007: http://lwcresearch.com/filesfordownloads/SqueezetheRevenueOutofSPRs.pdf
• Columbus (2001) - Defining Your Direction In Guided Selling. AMR Research Report. October, 2001. Retrieved from the Internet on May 9, 2007 from: http://www.lwcresearch.com/filesfordownloads/DefiningYourDirectioninGuidedSellin.pdf
• Columbus (2003) - Squeeze the revenue out of your Special Pricing Requests. AMR Research Alert. Tuesday November 11, 2003. Retrieved from the Internet on May 9, 2007: http://lwcresearch.com/filesfordownloads/SqueezetheRevenueOutofSPRs.pdf

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