The Message of Computers

Paper Summary:

This paper addresses the topic of the message of commuters as a media. The paper examines the different perspectives of Marshall McLuhan and Neil Postman on the message of computer media. The paper presents the arguments of both thinkers and argues in favour of McLuhan.

From the Paper:

"The Message of Computers Marshall McLuhan was one of the most influential thinkers in the field of communications. His most influential theory was that, "The medium is the message"(McLuhan 7). What exactly does McLuhan mean when he says, "The medium is the message"? When explaining this statement McLuhan says, This is merely to say that the personal and the social consequences of any medium-that is, of any extension of ourselves-result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology (McLuhan 7). What this means is that the particular medium is saying a lot about our society."

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