SmarterKids Versus Walmart Toys

Paper Summary:

This paper presents a SWOTT analysis for SmarterKids and Walmart Toys, two children's toy Internet retailers. The author feels that the strength of SmarterKids is their unique strategy focusing specifically on providing toys that help children learn. The author feels that one of the strengths of Walmart Toys is the reputation of the "brick and motar" Walmart itself.

From the Paper:

"With the rise of the dual-income family, the traditional mother role is not often present, with parents instead juggling work and career. This creates an opportunity to respond to a new market of parents who are specifically seeking toys that help their children learn. If this learning combines play and learning time, the parent has effectively made better use of their time."

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