Retail Strategic Management

Paper Summary:

This paper reviews the history of The Comfort Zone, a single store for the last thirty years that is looking to expand, and of JCPenney, which now follows a strategy of customer interaction rather than self-service. The paper investigates strategic management for these entities in terms of restructuring, information technology, maintaining momentum, supply chain management strategy creation and implementation and branding. The paper concludes that strategy relies almost entirely on the implementation processes.

Table of Contents:
Introduction
Restructuring
Information Technology
Maintaining Momentum
Supply Chain Management
Strategy Creation and Implementation
Branding
Conclusion

From the Paper:

"One expert in strategic management research, Mintzberg, has provided several theoretical and empirical works on the subject of strategy creation and implementation, including the three prescriptive schools that deal with design, planning, and positioning. He basically deconstructed the processes related to creating a strategy that works from the analytical, top-down process to "a pattern in a stream of decisions"."

Sample of Sources Used:

• Brauer, M., & Schmidt, S. L. (2006). Exploring strategy implementation consistency over time: The moderating effects of industry velocity and firm performance. Journal of Management & Governance. vol. 10, no. 2, 205-226.
• Chen F, Drezner Z, Ryan JK, Simchi-Levi D. (2000) Quantifying the bullwhip effect in a simple supply chain: the impact of forecasting, leadtimes and information. Management Science. vol. 46, no. 3, 436-43.
• Cheng, Z., Tan, G., Robb, D. J., & Xin, Z. (2006). Sharing shipment quantity information in the supply chain. Omega, vol. 34, no. 5, 427-438.
• Diehl E, Sterman JD. (1995) Effects of feedback complexity on dynamic decision making. Organizational Behavior and Human Decision Processes. vol. 62, no. 2, 198-215.
• Deeter-Schmelz, D. R. (2006).Sales management functions. Journal of Personal Selling & Sales Management. vol. 26, no. 2, 231-232.

More papers on Retail Strategic Management:

• Case Study # 115993 : "Strategic Management: JCP and Comfort Zone"
• Business Plan # 104939 : "Strategic Management and Wal-Mart"
• Research Paper # 47234 : "Strategic Management"

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