Public Relations

Paper Summary:

Much confusion troubles the field of public relations. Many wonder exactly what public relations professionals actually do and what their field entails. Analyzing the definition of public relations should help remove some of the mystery from the industry by specifying what public relations is and what it isn't. To this end three, this paper reviews three different definitions of the term 'public relations'.

From the Paper:

"To this end, three different definitions of the term `public relations' will be reviewed. These will come from the official definition provided by the Public Relations Society of America (PRSA), as well as from the definition in use by the Institute of Public Relations (IPR), as well as the definition given by public relations professional, Stacey Cohen. These definitions will be compared and contrasted, and in the end, my own personal definition will be given, along with my reasoning behind why there are such differences in definitions of the same term, throughout the industry."

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