Propaganda, Advertising and Competition

Paper Summary:

This paper discusses the similarities and differences between propaganda and advertising. It presents two contrasting models and many examples to show these similarities and differences. The paper concludes by claiming that although propaganda is different from advertising, advertising is not different from propaganda.

Outline:
Model or Paradigm Case
Contrary or Opposite Case
Borderline Case
Related Concept
Invented or Imaginary Case
Social Context
Practical Results
Results in Language
Interior Dialogue
Essay Outline

From the Paper:

"Does propaganda depend on one's intent? To what extent is an aim of merely making people aware of something separate from other aims such as trying to get them to change their behavior, or their attitudes? This is a good related concept, because it shares features of advertising and some of the tools of propaganda, but can be done without any intent to change people. It changes the absolute nature of the concepts, and makes on question whether awareness isn't, in itself, a changed state of being--that could possibly change one's perceptions or future behavior, regardless of the intent of the publicist or PR professional's intention."

Sample of Sources Used:

• Canadian Association of Broadcasters / "Advertising to Children" http://www.cab-
• acr.ca/english/social/advertisingchildren/default.shtm retrieved 8 August 2007.
• Encyclopedia Britannica Online / "Propaganada"
• http://www.britannica.com/eb/article- 9109443/propaganda & http://www.britannica.com/ebc/article-23824 retrieved 8 August 2007.
• Health Canada / "Social Advertising and Tobacco Demand Reduction in Canada"

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• Term Paper # 6992 : "Advertising and Propaganda Messages in Marketing and Media"

APA Citation:

MLA Citation: