Product Development Strategies

Paper Summary:

The paper discusses how the more competitive the industry, the more critical it is for companies to turn new product development and introduction (NPDI) and the entire product lifecycle management (PLM) series of processes into a competitive strength. The paper compares the different processes of AMD, Intel, Microsoft and Salesforce.com. The paper shows how listening to customers, listening to market experts and trying to find unmet needs in the context of a target audience or segment is critical.

Outline:
Approaches Companies Take To New Product Development
New Products: Blue Ocean or Red Ocean Strategy?
Managing Product Lifecycles
Bringing Innovation into Products

From the Paper:

"The dichotomy of how AMD and Intel develop new products is symptomatic of how many market leaders in other industries develop new products. AMD's focus on organic growth and low-cost production through process specialization of their most popular microprocessors delivers higher ROI on new product development efforts, yet cannot move nearly as quickly as the aggressive M&A strategies of Intel."

Sample of Sources Used:

• Aberdeen Research (2005) - New Product Development: Profiting from Innovation. Aberdeen Research. Boston, MA. December 2005
• AMR Research (2004) - Benchmarking the PERFECT Product Launch: It's All in the Mix. AMR Research. Boston, MA Wednesday, January 07, 2004
• Blue Ocean Strategy (2005) - Book by the same name. Published February 3, 2005 by Harvard Business School Press. ISBN 1591396190
• Burkett (2006) - Use Suppliers at All Phases of NPDI To Improve ProductLaunch. AMR Research. May 10, 2006
• CRM Buyer (2005) - Searching for Blue Ocean Strategies. Louis Columbus. CRMBuyer.com. September 23, 2005. Accessed from the Internet on October 6, 2006: http://www.crmbuyer.com/story/46292.html

More papers on Product Development Strategies:

• Case Study # 115200 : "Innovation In Product Development"
• Dissertation or Thesis # 75073 : "Knowledge Management:a Tool For Efficient Product Development"
• Term Paper # 133656 : "TechCorp Product Development"

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