A comparison of the United States' and Spain's media coverage of presidential election campaigns.
Written in 2009; 1,841 words; 12 sources; MLA; $ 59.95
Paper Summary:
The paper posits that in America, as in Spain, presidential election campaigns are fought and won in the media. The paper discusses how in both countries, candidates must appeal to voters on an intimate, personal level and candidates' associations with other figures dramatically shape public perceptions of that candidate. The paper also illustrates how the media emphasizes image over substance, which has the effect of influencing the electorate not to think at all.
From the Paper:
"All across the globe, the media pay a major role in today's political campaigns. Television, newspapers, magazines, and increasingly, the Internet, help both to disseminate information about candidates, and to shape our understanding of the issues they represent. Many times, media outlets pick and choose from a variety of possible angles, casting one candidate as liberal or conservative, sympathetic or aloof, or knowledgeable or ignorant of what matters to the electorate. The sheer factor of media exposure can make or break a politician's or party's chances. The United States is currently in the midst of hard-fought presidential primary campaign. The Republican Party has already effectively picked its nominee, while Democrats continue to struggle over a choice between two candidates who seem ever more to be dividing their party into two powerfully opposed camps. Spain, too, recently witnessed a presidential election campaign in which two major parties faced off against each other, grappling for precious media praise."
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