Pizza Hut

Paper Summary:

In the 1950s, "Pizza Hut" opened a pizza parlor that changed the way American's feed their families, and became the largest pizza franchise in the country. Other pizza franchises have also become household names, such as "Dominoes" and "Little Caesar's", but "Pizza Hut" remains the most successful and well known. In order to understand why Pizza Hut has become comparable to such franchise legends as "McDonald's" and "Taco Bell", this paper compares aspects of this business's performance to its competitors. One such competitor is "Papa John's Pizza," which has gained a lot of popularity in recent years. The paper shows that "Pizza Hut" meets or exceeds "Papa John's" standards in customer service, delivery time and understanding of their customers' needs.

From the Paper:

"Pizza Hut also appears to excel at the advertising and marketing campaigns that it uses to reach out to customers. In 2000, Pizza Hut won a lawsuit which required Papa John's to pull it's "better ingredients, better pizza" slogan from all of its marketing materials within three weeks (Pizza, 2000). This lawsuit was first filed in 1998 because Pizza Hut believed that Papa John's was misleading the public in saying that their pizza sauce and crust was fresher than it actually was (Maxon, 1998). Basically, Papa John's stores their pizza crusts from four to six days after they are shipped from central creation points to the stores, and they also use canned sauce, which Pizza Hut believes shows that their claims of freshness are not appropriate (Maxon, 1998)."

More papers on Pizza Hut:

• Marketing Plan # 27940 : "Pizza Hut"
• Analytical Essay # 108173 : "Pizza Hut"
• Case Study # 116181 : "Pizza Hut"

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