Persuasion in Advertisements

Paper Summary:

For this assignment the writer chose three printed ads from different magazines. These ads are Absolut Vodka, Hershey's Chocolate bars, and fcuk clothing. Each of these ads try to appeal to different types of people. These are analyzed for their persuasiveness and compared for different advertising strategies.

From the Paper:

"The first ad, Absolut Vodka, appearing in Movieline magazine, simply has a bottle of their product sitting in the middle of the page. This bottle is on top of an air grate, and the glass is blowing up much like Marilyn Monroe's in the classic picture. Absolut has an entire series of ads that are similar, using famous pictures and situations to promote their product. In this particular ad, as with all ads, the slogan is slightly different. Since the bottle looks like its skirt is being blown up be a draft, the slogan is Absolut Marilyn. (Movieline 35) This slogan will change with each ad depending on the situation that they put the bottle in."

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