Pepsi vs. Coke

Comparison Essay # 96161

Accounting > Financial
Business > Accounting
Business > Companies

Pepsi vs. Coke

This paper provides a financial analysis of two publicly traded companies; PepsiCo and Coca-Cola.

1,304 words () | 9 sources | MLA | 2007 United States

Paper Summary:

This paper describes the competition between PepsiCo and Coca-Cola and analyzes the balance sheets for these two publicly traded companies. The paper provides an examination of each company's history, market share and investor holdings. The paper includes a comparison of the company's stock price, dividend distributions and the types of financial data in each company's financial statements. The paper concludes that Coca-Cola currently leads PepsiCo in sales, but no one knows for how long, as these two warring companies compete for the last consumer, the last dollar.

Outline:
Abstract
Pepsi vs. Coke
Products and Services
Companies Established
Trade Index / Stock Ticker Symbols
Independent Audit Firms
Conclusion

From the Paper:

"It would be simple to say that both Pepsi and Coke are in the soft drink business, but the truth today is that both are engaged in the overall beverage industry. Both distribute soft drinks, water, juices, teas, coffees, and isotonic. The number of SKUs has grown from one to approximately 300, mostly in the past decade (Foote, 2005). Both Pepsi and Coke share a common history. Both were born in the rural South and created by drugstore operators. Both drinks were originally marketed as ''medicines,'' not "liquid candy" (McDonough, 1998)."

Sample of Sources Used:

Annual Report 2004, Coca-Cola Company, retrieved May 30, 2005 from http://www2.coca-cola.com/
Annual Report 2004, PepsiCo, retrieved May 30, 2005 from http://www.pepsico.com/
Lamberton, Barbara, Mihalek, Paul H., & Smith, Carl S. (2005). The tone at the top and ethical conduct connection. Strategic Finance, 86(9), 37. Retrieved May 28, 2005, from EBSCOhost database.
Mohan, Anne Marie (2002). A can is born. Packaging Digest 39(5), 78. Retrieved May 28, 2005, from EBSCOhost database.
O'Brien, Thomas V. (2003). God's capitalist: Asa Candler of Coca-cola. Journal of Southern History, 69(4), 950. Retrieved May 28, 2005, from EBSCOhost database.