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Comparison Essay # 96161 :: Pepsi vs. Coke
This paper provides a financial analysis of two publicly traded companies; PepsiCo and Coca-Cola.
Written in 2007; 1,304 words; 9 sources; MLA; $ 44.95
Paper Summary:
This paper describes the competition between PepsiCo and Coca-Cola and analyzes the balance sheets for these two publicly traded companies. The paper provides an examination of each company's history, market share and investor holdings. The paper includes a comparison of the company's stock price, dividend distributions and the types of financial data in each company's financial statements. The paper concludes that Coca-Cola currently leads PepsiCo in sales, but no one knows for how long, as these two warring companies compete for the last consumer, the last dollar.

Outline:
Abstract
Pepsi vs. Coke
Products and Services
Companies Established
Trade Index / Stock Ticker Symbols
Independent Audit Firms
Conclusion
From the Paper:
"It would be simple to say that both Pepsi and Coke are in the soft drink business, but the truth today is that both are engaged in the overall beverage industry. Both distribute soft drinks, water, juices, teas, coffees, and isotonic. The number of SKUs has grown from one to approximately 300, mostly in the past decade (Foote, 2005). Both Pepsi and Coke share a common history. Both were born in the rural South and created by drugstore operators. Both drinks were originally marketed as ''medicines,'' not "liquid candy" (McDonough, 1998)."

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