News Content and Delivery

Paper Summary:

The paper examines network television comprised of ABC, CBS and NBC and cable network providers including CNN, FOX News and Comedy Central's Daily Show. The paper also looks at newspapers including the New York Times and The Wall Street Journal in order to assess each of these news outlet's coverage during the 2008 election. The paper reveals that television networks appear to be the most biased and lacking in journalistic ethics, cable television networks are less biased, while newspapers adhere the most to journalistic ethical standards. The writer would choose to access a combination of social networking sites including Twitter, RSS Feeds from all major news networks and newspapers, and television coverage from CNN to gain an overall interpretation of events that is more balanced, with greater potential of seeing divergent views.

Outline:
Introduction
Assessing Network Television
Assessing National Newspapers
Assessing Cable Networks
Summary

From the Paper:

"Beginning with an assessment of ABC, CBS and NBC and assessing the extent to which each of these three networks concentrate on responding to the public's interest by abiding by journalistic standards, this group was by far the most biased in their reporting of political, economic and entertainment news. A portion of this assignment was completed during the week of the Republication National Convention (RNC) when Sarah Palin was announced as the Vice Presidential running. Despite being politically independent in terms of ideology, the bias against Mrs. Palin was palpable. The network political analysts often degraded their analysis into the personal issues of Sarah Palin, completely irrelevant to news analysis and unbiased coverage. The immediacy of the television medium often leads to incomplete and often fragmented analysis of complex issues (Cooper, 2004)."

Sample of Sources Used:

• Donald L Barlett, James B Steele. (2008). Reporting Is Only Part of the Investigative Story. Nieman Reports, 62(1), 50. Retrieved September 3, 2008, from ABI/INFORM Global database. (Document ID: 1477642101).
• Jay Black (2004, August). Teaching and studying journalism ethics. The Quill, 92(6), 6-7. Retrieved September 3, 2008, from ABI/INFORM Global database. (Document ID: 709147441).
• Clint Brewer (2008, April). Adherence to ethics key to restoring faith. The Quill, 96(3), 3. Retrieved September 7, 2008, from ABI/INFORM Global database. (Document ID: 1533334041).
• Sylvia M Chan-Olmsted, Jiyoung Cha. (2008). Exploring the Antecedents and Effects of Brand Images for Television News: An Application of Brand Personality Construct in a Multichannel News Environment. The International Journal on Media Management, 10(1), 32. Retrieved September 9, 2008, from ABI/INFORM Global database. (Document ID: 1516244301).
• Gloria Cooper (2004). That's Television! Columbia Journalism Review, 42(5), 63. Retrieved September 2, 2008, from ABI/INFORM Global database. (Document ID: 535013901).

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