McDonald's and Outback

Paper Summary:

This paper compares the use of space at McDonald's with the space at Outback Steakhouse, and how their differences and similarities speak to their use of space. it looks at restaurant design and design features.

From the Paper:

"The way that space is used in retail environments has much to do with the way that consumers perceive those environments. Considerable effort goes into ensuring that window displays are attractive in malls or that merchandise is readily available and quickly identifiable in convenience stores. Design is also a critical element in restaurants where it quickly creates atmosphere expectations and in short contributes significantly to the experience of the diners. Tastes in restaurant design like tastes in food have ..."

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