Mattel

Paper Summary:

This paper presents a brief economic review of Mattel in the U.S, Europe, Asia and South America. The writer compares the different markets in these areas and summarizes that there are higher economic returns for Mattel Inc. for its European, North, and Central America regions compared to Asia-Pacific and South-American regions.

From the Paper:

"Mattel Incorporated's general economic environment in the United States is favorable, since the income distribution among US consumers of Mattel Inc. products are relatively higher compared to other regions where Mattel Inc. is internationally located. For example, Asian consumers purchase relatively less number of Mattel products because of the high costs of these products when they are marketed and sold internationally. Income is also affected in the current social and political states of countries wherein Mattel Inc. sells its products. Because Asian countries tend to have more social and political instability, there is also financial instability as a result. Thus, because of financial instability, income is lower, thereby resulting to lesser consumption of toy products, which is not considered a priority among Asian households and consumers."

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