Matsushita - Phillips Case Study

Paper Summary:

The paper opens with a background of the Matsushita and Phillips companies and then discusses their operations. Among other points, the paper compares and, the main events in both companies, strategic plans, opportunities and threats. The paper performs a Port five forces analysis, a SWOT analysis and a PEST analysis on both companies.

Outline:
Key events Matsushita
Key events Phillips
Comparison key events
Value Chain Matsushita
Value Chain Phillips
Porter 5 forces analysis for Matsushita
Porter 5 forces analysis for Phillips
PEST Matsushita
PEST Phillips
Strategic plan for Matsushita and Phillips

From the Paper:

"Initially, Matsushita had trade barriers imposed by WTO, but once trade liberalization occurred, those were removed and Asian firms found it easier to serve the American and European markets. Proprietary product differences were created fast after industry innovators, such as Phillips released an innovation. The distribution activity posed problems and exerted negative pressure on the Japanese company that had to sell its products through own shops. After reaching a considerable size, Matsushita operated its production activity with large economies of scale and there were not many the Asian companies that achieved that."

Sample of Sources Used:

• Dunning, John (1993) "Multinational Enterprises and the Global Economy", Addison and Wesley.
• Friend, G. & Zehle S. (2004), "Guide to Business Planning", The Economist in association with Profile Books Ltd.
• IMF - International Monetary Fund, "World Economic Outlook", http://www.imf.org/external/pubs/ft/weo/2005/01/data/index.htm
• Zaheer, Srilata (1995) "Overcoming the liability of foreignness", Academy of Management Journal, vol. 38(2): pp. 341-363.

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