Japanese and European Automobiles

Paper Summary:

This paper explains that the reputation of luxury and powerful performance of European automobiles has been built on automobiles, such as BMW and Mercedes; whereas, the reputation of reliability and satisfaction of the Japanese automobiles has been built on automobiles such as Toyota, Nissan, and Honda. The author points out that, in the American market, the European automobiles have been unfavorably compared to the Japanese automobiles in terms of quantity, but the buyers of European automobiles are generally more loyal to their usual brand of vehicle. The paper relates that the Honda, which is a top seller in the United States, is not a luxury automobile of the ranks of BMW, Jaguar, or Lexus, but it is a well-made, reliable vehicle.

From the Paper:

"BMW automobiles have been in existence for 75 years. The history of BMW auto manufacturing is varied, with many different types of vehicles offered through the years. The first BMW automobile manufactured was in Berlin in 1929. It featured an all steel body and was developed under the Austin Seven license. The next models were developed in 1932 and 1933, respectively. The BMW 303, sold in 1933, had the trademark kidney front grille, which is still in use today. The first luxury BMW saloon was the 335, which was the last BMW automobile to be manufactured prior to WWII."

More papers on Japanese and European Automobiles:

• Analytical Essay # 132324 : "Japanese Versus European Cars"
• Analytical Essay # 119308 : "The European Auto Industry"
• Essay # 89771 : "The North American Automobile Market"

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