Internet E-Business Models

Paper Summary:

In this article, the writer examines the similarities and differences between the three main types of e-business models prevalent on the Internet today. The writer explains that there are different e-business business models and then relates that these include business-to-business (B2B) like Intel, business-to-consumer (B2C) like Eddie Bauer, and consumer-to-consumer (C2C) like eBay. Each example website is evaluated in terms of target audience, functionality, and capability characteristic and unique to each model. After assessment, recommendations for each example company are provided. The paper also identifies and assesses the differences and similarities between these e-business models.

From the Paper:

"Regarding the methods in which these businesses reach their target audience, although Intel offers lengthy and thoroughly detailed product information, it does not offer any products for sale directly from their main website, thus no shopping cart, pre-order, wish list, or order status. Rather, the website provides a tool in which the customer can choose the right product for their needs through a selectable question and answer method, and provides links to suggested online retailers. It stands to reason that these online retailers have an ongoing relationship with Intel as they provide links to their websites. Intel must not have a department in which to do this. These characteristics signify the likelihood that Intel's main focus in on B2B marketing and sales. "

Sample of Sources Used:

• Intel Corporate Overview webpage. Intel Corporation in Summary (May, 2005). Intel Corporation. Retrieved from: http://www.intel.com/pressroom/CorpOverview.htm?iid=cmpnyinfo+corp_Overview& on May 30, 2005.
• Eddie Bauer webpage (March, 2002). Company Info page. Retrieved from: http://www.eddiebauer.com/about/company_info/main_page.asp on May 30, 2005.
• Eddie Bauer Eyewear webpage (2004). Signature Eyewear. Retrieved from: http://www.ebeyewear.com/openingpage.cfm on May 30, 2005.
• eBay website. Our Community. Retrieved from: http://pages.ebay.com/aboutebay/community.html
• eBay website. The Company - eBay: The World's Online Marketplace. Retrieved from: http://pages.ebay.com/aboutebay/thecompany/companyoverview.html on May 30, 2005.

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