A comparison and contrast of the human resource strategies of Cadbury Schweppes and Starbucks.
Written in 2009; 1,491 words; 7 sources; APA; $ 49.95
Paper Summary:
The paper relates that both Cadbury Schweppes and Starbucks consider their employees to be the most important assets of the organization, and have decentralized their decision-making processes. According to the paper, however, the reasons behind these strategies are different: Starbucks has given the decision-making authority to its employees so that they will be able to interact with the customers more effectively, while Cadbury Schweppes has done so in order to maintain an organizational structure that addresses cultural differences. The paper also shows how training and development has been a common theme in the human resource strategies of both companies.
From the Paper:
"Cadbury Schweppes is the leader in the confectionary market while Starbucks is the leader in the specialty coffee market. Both companies have put HR at the top of their agendas. However they have adopted strategies that differ in some respects. This is because Cadbury Schweppes is primarily in product marketing while Starbucks combines product marketing with services marketing. Both companies have focused upon developing human capital as the means of maximizing profits. However Cadbury Schweppes has adopted different strategies because the company has merged with other companies which had different organizational cultures."
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