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HR at Cadbury Schweppes vs. Starbucks
Comparison Essay # 116146
An analysis and comparison of the human resource strategies at Cadbury Schweppes and Starbucks.
1,489 words (approx. 6 pages) |
7 sources |
APA | 2009
| 
Published on: Aug 30, 2009
Paper Summary:
This paper compares the human resources strategies of Cadbury Schweppes, the leader in the confectionary market, with Starbucks,the leader in the specialty coffee market. The paper relates that both Cadbury Schweppes and Starbucks consider their employees to be the most important assets of their organization, however, both companies have adopted strategies that differ in some respects, due to differences in their organizational structure. The paper goes on to highlight the different reasons behind both companies' decentralization of their decision-making processes and involvement of the employees in the decision-making process. The paper concludes with a discussion on the strategic criticality of human resource management.
From the Paper:
"Cadbury Schweppes is the leader in the confectionary market while Starbucks is the leader in the specialty coffee market. Both companies have put HR at the top of their agendas. However they have adopted strategies that differ in some respects. This is because Cadbury Schweppes is primarily in product marketing while Starbucks combines product marketing with services marketing. Both companies have focused upon developing human capital as the means of maximizing profits. However Cadbury Schweppes has adopted different strategies because the company has merged with other companies which had different organizational cultures. As a result, synergizing different cultural elements into one strategic focus has been the critical success factor at Cadbury Schweppes."Sample of Sources Used:
- Al-Alawi, Adel Ismail, et al. "Organizational Culture & Knowledge Sharing: Critical Success Factors." Journal of Knowledge Management. 2007: 22-42.
- Anell, Barbro I. & Timothy L. Wilson. "Prescripts: Creating Competitive Advantage in the Knowledge Economy." CR. 2002: 26-37.
- Armstrong, Michael. (2005). Strategic Human Resource Management. Prentice Hall.
- Carpinetti, Luiz C. R. and Alexandre M de Melo. "What to Benchmark". Benchmarking: An International Journal. 2002: 244-255.
- Greer, Charles R. (2000). Strategic Human Resource Management: A General Managerial Approach. Prentice Hall.
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Cite this paper
APA Citation:
HR at Cadbury Schweppes vs. Starbucks (2012, April 01). Retrieved May 25, 2012, from http://www.academon.com/Comparison-Essay-HR-at-Cadbury-Schweppes-vs-Starbucks/116146
MLA Citation:
"HR at Cadbury Schweppes vs. Starbucks" 01 April 2012. Web. 25 May. 2012. <http://www.academon.com/Comparison-Essay-HR-at-Cadbury-Schweppes-vs-Starbucks/116146>
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Jun 08, 2008 I have an MBA from National University of Singapore and a BBA from University of Dhaka, Bangladesh. In MBA, my major was in operations management. However I covered a wide variety of subjects in marketing, finance and accounting. My paper on the analysis of financial statements was published. I enrolled in National University of Singapore because I was offered a full scholarship from the Asian Development Bank, one of eight such awards given every year. As part of an exchange program, I also spent one quarter in University of Washington, Seattle. There I covered four subjects in marketing, statistics, operations and IT. I have also worked in a variety of professional roles that allowed to me apply my academic learnings to real life.
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