An analysis and comparison of the human resource strategies at Cadbury Schweppes and Starbucks.
Written in 2009; 1,489 words; 7 sources; APA; $ 49.95
Paper Summary:
This paper compares the human resources strategies of Cadbury Schweppes, the leader in the confectionary market, with Starbucks,
the leader in the specialty coffee market. The paper relates that both Cadbury Schweppes and Starbucks consider their employees to be the most important assets of their organization, however, both companies have adopted strategies that differ in some respects, due to differences in their organizational structure. The paper goes on to highlight the different reasons behind both companies' decentralization of their decision-making processes and involvement of the employees in the decision-making process. The paper concludes with a discussion on the strategic criticality of human resource management.
From the Paper:
"Cadbury Schweppes is the leader in the confectionary market while Starbucks is the leader in the specialty coffee market. Both companies have put HR at the top of their agendas. However they have adopted strategies that differ in some respects. This is because Cadbury Schweppes is primarily in product marketing while Starbucks combines product marketing with services marketing. Both companies have focused upon developing human capital as the means of maximizing profits. However Cadbury Schweppes has adopted different strategies because the company has merged with other companies which had different organizational cultures. As a result, synergizing different cultural elements into one strategic focus has been the critical success factor at Cadbury Schweppes."
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