General Mills and Kellogg's

Paper Summary:

This paper provides a financial analysis of both General Mills and Kellogg's. It provides an overview of each company and then discusses their financial ratios. It looks at their corporate valuations and their capital management strategies. The paper finally analyzes their dividend policies and how these affect the company as a whole. The paper concludes by briefly comparing the companies' success.

Table of Contents:
Overview
Financial Ratios
Profitability
Return on Assets
Capitalization/Leverage
Market Valuation Ratio
Corporate Valuations
Capital Management Strategies
Dividend Policies
Conclusion

From the Paper:

"The markets in the most developed nations have been shifting to a more health conscious diet and both General Mills and Kellogg have responded to this shift by introducing more healthy products. For example Kellogg has introduced an entire product line, the Start Smart Healthy Heart, that addresses this growing market demand for healthier food products ("Boyle"). Additionally, both companies have benefited from emerging and expanding markets in China and India where the demand for their products is expected to someday rival the demand in their home market. Kellogg has an edge over General Mills in terms of brand awareness and identity but unless Kellogg can gain control of its debt profile General Mills may be able to out spend Kellogg into the number one position."

Sample of Sources Used:

• "Annual Form 10K." General Mills, (online). 20 Oct.2006< http://phx.corporate-ir.net/phoenix.zhtml?c=74271&p=irol-sec
• "Annual Form 10K." Kellogg, (online). 20 Oct. 2006<http://www.sec.gov>.
• Angrisani, Carol, and Stephanie Fagnani. "MULTI-LEVEL ALLIANCES." SN: Supermarket News 52.43 (2004): 43-44. Business Source Complete. 23 October 2006. http://search.ebscohost.com.
• Boyle, Matthew. "THE MAN WHO FIXED KELLOGG." Fortune 150.5 (2004): 218-225. Academic Search Premier. 23 October 2006. http://search.ebscohost.com.
• Cramer, Jim. "General Mills -- CEO Interview." CNBC/Dow Jones Business Video . International Security & Counter Terrorism Reference Center. 23 October 2006. http://search.ebscohost.com.

More papers on General Mills and Kellogg's:

• Analytical Essay # 130133 : "General Mills and Kelloggs"
• Essay # 64900 : "The American Cereal Industry"
• Term Paper # 103187 : "The European Cereal Market"

APA Citation:

MLA Citation: