Functions of Public Relations

Paper Summary:

This paper discusses the organizational and societal functions of public relations and describes the differences between the two functions as they operate within an organization. The paper focuses on employee relations and media relations within organizational public relations and on marketing communications and social responsibility within societal public relations.

Table of Contents:
Public Relations and its Functions
Organizational
Employee Relations
Media Relations
Societal
Marketing Communications
Social Responsibility
Similarities and Differences between Organizational and Societal Public Relations

From the Paper:

"The major goal of Public Relations is to create a good image for the company both inside and outside the organization, which will translate to profitability and thus bring success to the company. A good image reflects the reputation of the company in terms of the policies and programs it formulates and implements and how these are beneficial to the members of the organization, the target audience or consumers, and the society where the organization is primarily based. The similarity lies in that both organizational and societal functions aim to develop and maintain positive, cooperative and enriching relationships. Both functions espouse two-way communication between the company and groups or publics which the organization is establishing positive relationships with. These two functions seek to create in different groups, a positive attitude or perception toward the organization. The difference lies in the target groups for each function. The target audience of the organizational functions is the internal and external groups connected to the company by virtue of employment, affiliation or mutual benefit. The target audience of the societal functions of a company on the other hand, is the public, which comprises its consumers, supporters and critics."

Sample of Sources Used:

• Employee Relations. (2001, Feb 02). Retrieved June 20, 2007, from NASA Office of Human Capital Management: http://ohcm.gsfc.nasa.gov/employee_relations/whatis.htm
• Marketing Communications. (n.d.). Retrieved June 20, 2007, from Wikipedia : http://en.wikipedia.org/wiki/Marketing_communications
• Scott, A. (2005). Public Relations [CD]. Microsoft Encarta 2006 . Redmond, WA: Microsoft Corporation .
• Staff, B. (2003, April). Business Principles. Retrieved June 20, 2007, from Business for Social Responsibility: http://www.bsr.org/CSRResources/IssueBriefDetail.cfm?DocumentID=48977

More papers on Functions of Public Relations:

• Comparison Essay # 94737 : "Functions of Public Relations Organizations"
• Essay # 87685 : "Organizational and Societal Functions of Public Relations"
• Persuasive Essay # 144863 : "Functions of Public Relations"

APA Citation:

MLA Citation: