An explanation of the organizational and societal functions of public relations today.
Written in 2007; 1,201 words; 10 sources; MLA; $ 41.95
Paper Summary:
This paper provides an explanation of the organizational and societal functions that selected public relations organizations feature. It then assesses what similarities and differences exist between these public relations functions and how they affect the organization. The paper concludes with a summary of its research findings.
Table of Contents:
Introduction
Review and Discussion
Communications Management
Media Relations
Employee Relations
Community Relations
Similarities and Differences in Societal and Organizational Functions
Conclusion
From the Paper:
"The research showed that, like other types of industries, public relations companies typically engage in a wide range of activities that have an impact on their external and internal customers alike. Furthermore, the research also showed that the selected public relations functions discussed above can be regarded as being either societal or organizational functions, but there is an inexorable connection between the two. For example, when a public relations company ensure that its employee relations function is effective and providing its employees with the support they require, these employees will communicate their perception of the company to the community at large. In the final analysis, most public relations functions could be said to have a significant amount of overlap in this regard because these companies operate in the larger society in which they must compete."
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