FedEx, UPS and IT Resources

Paper Summary:

The paper provides a review of the literature to determine how FedEx and UPS achieved their respective positions in their industry by using information technology resources. The paper shows how both companies gained additional market share and concludes that both UPS and FedEx will continue their reliance on the Internet and information technology to grow their businesses around the world.

Outline:
Introduction
Review and Discussion
Conclusion

From the Paper:

"Today, the "Web" is truly "World Wide" and competing in an increasingly globalized marketplace requires companies to make the most of what the Internet has to offer. Two companies that have managed to do this in a major way are FedEx and UPS, both of which compete in the Air Delivery and Freight Services industry, and both of which have capitalized on their brands to gain access to the global marketplace in recent years. A fundamental component of the success of both of these companies has also been their increased reliance on the Internet and information technology resources to help them achieve their respective marketing goals."

Sample of Sources Used:

• Brynjolfsson, Erik and Glen L. Urban. Strategies for E-Business Success. San Francisco: Jossey- Bass, 2001.
• "FedEx Corporate History." (2007). FedEx. [Online]. Available: http://www.fedex.com/us/ about/today/history/.
• "FedEx Corporate Profile." (2007). Yahoo! Finance.com. [Online]. Available: http://finance. yahoo.com/q/sec?s=FDX.
• Steinbock, Dan. The Birth of Internet Marketing Communications. Westport, CT: Quorum Books, 2000.
• "UPS Corporate Profile." (2007). Yahoo! Finance.com. [Online]. Available: http://finance. yahoo.com/q/sec?s=UPS.

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