E-Business

Paper Summary:

This paper analyzes the differences in the business-to-business (B2B) and business-to-customer (B2C) business models on the Internet. It describes how different marketing methods would need to be employed by different commercial models and then discusses the advantages and disadvantages of each model (B2B and B2C) for particular business situations.

From the Paper:

"However, the advertising style on a B2B site is different to that of a B2C in that there is less need to attract spurious clients and the general public. There is a less ostentatious and more low-key approach to the method of advertising. "The web sites usually are rather plain, with no flashing graphics or animation. The presence of links to examples of other businesses is found most often in a B2B site. They are focused on attracting businesses to hire them for a job or to promote the great work they have done with another company." (How to Market Your B2B/B2C Web Site) On the other hand, the success of a B2C site depends on getting browsers to direct customers to the site, building customer relationship loyalty by creating an easy-to-use customer service application, offering personalization and making the site quick and easy to navigate. Another vital aspect is to ensure that customer orders are promptly carried out."

Sample of Sources Used:

• B2b and B2C Sites. Retrieved November 16, 2006, from http://www.marketingprofs.com/ea/qst_question.asp?qstID=1401
• Bruemmer B. (2005) Search Plays Key Role in B2B Sales. Retrieved November 18 2006, from http://www.searchengineguide.com/bruemmer/004807.html
• Harris, L., & Dennis, C. (2002) Marketing the E-Business. London: Routledge.
• How to Market Your B2B/B2C Web Site. Retrieved November 14, 2006, from http://www.associatedcontent.com/article/23319/how_to_market_your_b2bb2c_web_site.html
• Jackson, P., Harris, L., & Eckersley, P. M. (Eds.). ( 2003) E-Business Fundamentals: Managing Organisations in the Electronic Age. New York: Routledge.

More papers on E-Business:

• Analytical Essay # 135539 : "IT/E-Business in the Globalized Society"
• Analytical Essay # 7187 : "E-Business to Business Review"
• Analytical Essay # 129453 : "Impact of E-Business on Enterprise"
• Business Plan # 83821 : "E-business Website Creation"

APA Citation:

MLA Citation: