This paper compares B2B and B2C e-business websites.
Written in 2006; 2,210 words; 10 sources; APA; $ 68.95
Paper Summary:
This paper explains that business-to-business (B2B) and business-to-customer (B2C) models on the Internet now are recognized as belonging to the new economy while traditional companies are sub-classified as the old "brick-and-mortar' economy. The author points out that the legal and ethical differences between B2B and B2C sites are related to the ongoing debate and development of the Internet, such as the Hague Conference on Private International Law, which is in the process of drafting a convention on court provisions between businesses. The paper relates that, in addition to the legal and procedural aspects, B2B sites are product-driven while B2C sites are relationship-driven; furthermore, B2B target markets are usually smaller and more focused than B2C.
Table of Contents:
Introduction and Background
Differences and Similarities
From the Paper:
"A further important aspect to consider is that B2B sites differ considerably from B2C sites in that, with B2B, "...decisions require coordination among several personnel before the final sale is made. The time between researching the product and placing the order results in a long sales cycle." In other words, the B2B process is much more determined and supervised and has a more complex and internally consistent process than B2C. This has implications not only in terms of legalities and ethics, but also for regulatory and procedural aspects."
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