A contrast and comparison of three international businesses - Dunkin' Donuts, Krispy Kreme and Carvel Ice Cream.
Written in 2009; 1,192 words; 9 sources; APA; $ 40.95
Paper Summary:
This paper profiles and compares three international companies, Dunkin' Donuts, Krispy Kreme and Carvel Ice Cream. It describes the companies' scope of operations and the similarities and differences among the company's marketing strategies per region. The paper also discusses each company separately and then compares them to each other.
Table of Contents:
Company 1: Dunkin' Donuts
Company 1: Scope of Operations
Company 1: Differences Among The Company's Marketing Strategies Per Region
Company 1: Similarities Among The Company's Marketing Strategies Per Region
Company 2: Brief Company Profile
Company 2: Scope of Operations
Company 2: Differences Among The Company's Marketing Strategies Per Region
Company 2: Similarities Among The Company's Marketing Strategies Per Region
Company 3: Carvel Ice Cream
Company 3: Scope of Operations
Company 3: Differences Among The Company's Marketing Strategies Per Region
Company 3: Similarities Among The Company's Marketing Strategies Per Region
From the Paper:
"Dunkin' Donuts however, does know how to use regional knowledge and sensitivity, particularly in the Northeast, to secure a marketing advantage. A love of sports fits in with the blue-collar, anti-Starbucks profile of a typical Dunkin' Donuts consumer. The company's Boston-based roots run strong, as revealed in a recent promotion for Red Sox tickets, reflecting the rabid fan base of the New England area. However, although slightly less securely based in the Mid-Atlantic region, the company is sensitive enough to offer Eagles tickets and Mets/Yankees tickets in another promotional campaign."
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