Doing Business in Brazil and Japan

Paper Summary:

This paper examines ways in which a woman can successfully navigate her way around the business worlds of both Japan and Brazil. It compares business traditions from each country, especially with regard with what is acceptable for women. The paper covers issues such as appropriate business etiquette, greeting gestures, hierarchy and status. The paper also shows general similarities between both countries.

From the Paper:

"Greetings are conducted differently in Japan and Brazil. First names should be avoided when greeting Japanese business contacts. Instead, use the suffix "-san" to the family name or use the title "misuataa", Mr., or "miseusu", Mrs., and the family name. All introductions are made in order of seniority. One should nod or bow to the same that your counterpart has. Men should bow with their plans flat against their thighs while women should bow with the palm of their hand placed over the back of their left hand and should lower their eyes. Unlike Japanese, Brazilians like to be on a first name basis. However, even here, one should not use first names until invited to do so. Use professional titles to address business contacts of, if there is no title, use the term "Senhor", Mister, or "Senhora", Mrs. followed by the appropriate first or last name as indicated to you by the individual."

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