Destination Promotion

Paper Summary:

This paper assesses a critical model for customer-driven destination promotion for New York City and Ottawa. It focuses on and compares these two markets of metropolis destinations with a diversity of smaller market players. The paper looks at the need for greater destination promotion to these two locations, describes tourism to each location, and then discusses ways to promote more tourism to each one.

Table of Contents:
Introduction
Background
Market Factors
Implementation for Destination Promotion
Conclusion

From the Paper:

"In order to increase destination promotion within these two locations, a shift must be made within their marketing practices and the particular branding they pursue. The growth in information sharing and global wealth means that there are more tourists but also more competing destinations. In order for these two destinations to regain their market share and increase their tourism industries they must pursue a strategy of rebranding via the internet, leveraging political and NGO institutions, and increasing the scope of the international practices."

Sample of Sources Used:

• Lundberg, Donald E., Krishnamoorthy, M. and Stavenga, Mink H. (2005). Tourism Economics. New York: John Wiley.
• Archer, B (2004). Economic Impact Analysis. Annals of Tourism Research, 23(3):704-707.
• Kottke, M. (2003). Estimating economic impacts of tourism. Annals of Tourism Research, 15: 122-133.
• Abram, Simone, Jacqueline Waldren, and Don V. L. Macleod. 2001. Tourists and Tourism: Identifying with People and Places. New York: Berg.
• Bond, M. E., and Jerry R. Ladman. 2003. Tourism: A Strategy for Development. Nebraska Journal of Economics and Business 2(1):37-42.

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