Dell vs. Gateway

Paper Summary:

This paper begins with a look at some background information on both Dell and Gateway computer companies. The paper then makes a comparison between the marketing strategies of both companies by looking at their product strategies, pricing strategies, their distribution and international markets. The paper also compares the strengths and weaknesses of the two companies as well as their websites. Finally, recommendations for improvement for both of the companies are made at the conclusion of the paper.

Introduction
Company Backgrounds
Company Marketing Strategies
Company Websites
Conclusion

From the Paper:

"The personal; computer industry has been transformed over the past few years by several pioneers in the computer industry. Among those who are at the forefront of such changes are Dell and Gateway. Their user-friendly individualistic format of marketing often leads the customer to believe that their services are indispensable for the consumer. They both take previously unknown technological terms and offer them to the consumer in a relaxed format, so the consumer may understand them better and feel more confident making a purchase that details the need of their individual PC. "

More papers on Dell vs. Gateway:

• Business Plan # 25102 : "Comparative Analysis of Dell and Gateway"
• Comparison Essay # 107551 : "Dell Vs. Apple Computers"
• Essay # 37023 : "Innovation Of Dell Computer And Gateway Computer"

APA Citation:

MLA Citation: