Corporate Social Responsibility

Paper Summary:

This paper discusses the recent appropriate measures that businesses have undertaken to ensure that their operations and their members behave in an ethical and socially responsible manner. The author defines and discusses corporate social responsibility and compares practices from the past to today's norm. The paper also gives examples of the corporate social responsibility stance that companies such as GAP Inc., have adopted and analyzes the corporate social responsibility initiative.

From the Paper:

"Slowly this norm-based behaviour is being replaced by a heightened consciousness in business and supported by markets and consumers that will no longer tolerate these self-serving actions for greed and gratification. However, to recreate this norm as an ethical business attitude will require us to look at the smaller indiscretions or activities and no longer minimise the impact of big business. This can be helped by understanding and providing assistance to institutions that support those businesses that operate on a sustainable platform and provide a social return on investment beyond only the financial gain of the corporation."

Sample of Sources Used:

• Berkhout, Tom. 2005. 'Corporate Gains: Corporate Social Responsibility Can Be the Strategic Engine for Long-Term Corporate Profits and Responsible Social Development.' Alternatives Journal, January/February, pp. 15-22.
• Carroll, B. A. 2004 'Managing ethically with global stakeholders: Annual Editions' Business Ethics 06-07: Contemporary Learning Series 30, pp. 114-120.
• Dean, Dwane Hal. 2004. 'Consumer Reaction to Negative Publicity: Effects of Corporate Reputation, Response, and Responsibility for a Crisis Event.' The Journal of Business Communication 41:192-201.
• Dickens, Charles. 1912. A Christmas Carol. Chicago: Rand McNally.
• Doane, Deborah. 2005. 'Beyond Corporate Social Responsibility: Minnows, Mammoths and Markets.' Futures 37:215-223.

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