Comparing Two Business Websites

Paper Summary:

This paper compares the e-business models, channel utilities and conflicts, security strategies, payment processes and initiatives designed to instill trust in the Hewlett-Packard and Lenovo websites. With integration as the foundation of each of these company's approaches to enabling their e-business strategies, both companies have readily seen the fact that the greater the level of integration, the higher the level of return on investment (ROI) and return on invested capital (ROIC). This is specifically addressed in the research. The paper includes figures, charts, and pictures of websites.

Outline:
Executive Summary
Comparing e-Business Models
Channel Utilities and Conflicts
Security
Payment
Trust

From the Paper:

"Both companies rely on e-business models that integrate both services and products into the same selling process, building a Bill of Materials that specifically tracks sold services and products. This makes it possible for both companies to track the fulfillment of services and the specific products' manufacturing process on a customer-by-customer basis. As the selling and fulfillment of customized services and products requires an inordinate amount of coordination across processes, each company's business models rely heavily on Service Oriented Architectures (SOA. An SOA is a platform that seeks to unify all processes need to support a business model, using IT resources to link those processes together."

Sample of Sources Used:

• AMR Research (2003) - Configuration is the Heart of Customer Fulfillment for Complex Product Manufacturers. AMR Research Report. Monday March 31, 2003. Retrieved from the Internet on May 18, 2007 from: http://lwcresearch.com/filesfordownloads/ConfigurationIstheHeartofCustomerFulfillmentforComplexProductManufacturers.pdf
• Askegar and Columbus (2002) - Channel Management Best Practices: It's All About Orders. AMR Research Report. Monday September 9, 2002. Retrieved from the Internet on May 18, 2007: http://lwcresearch.com/filesfordownloads/SqueezetheRevenueOutofSPRs.pdf
• Columbus (2002) - The Sell-Side E-Commerce Market: It's All About Integration. AMR Research Report. Monday April 1, 2002. Retrieved from the Internet on May 18, 2007: http://lwcresearch.com/filesfordownloads/SellSideECommerceMarketIsAllAboutIntegration.pdf
• Columbus (2001) - Defining Your Direction In Guided Selling. AMR Research Report. October, 2001. Retrieved from the Internet on May 18, 2007 from: http://www.lwcresearch.com/filesfordownloads/DefiningYourDirectioninGuidedSellin.pdf
• Columbus (2003) - Squeeze the revenue out of your Special Pricing Requests. AMR Research Alert. Tuesday November 11, 2003. Retrieved from the Internet on May 18, 2007: http://lwcresearch.com/filesfordownloads/SqueezetheRevenueOutofSPRs.pdf

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