Comcast vs. Direct TV

Paper Summary:

The author of this paper examines and compares two major cable TV provider, Comcast and Direct TV, in an attempt to decide which company is preferable. According to the author, both companies appear to have decent packages but after examining both offers, there were some interesting differences and similarities. The writer contends that both companies' plans have positive and negative elements and that consumers, when choosing a cable provider must consider the packages according to their individual preferences.

From the Paper:

"Overall the rest of the bonuses for Comcast and Direct TV differed greatly. You can't even order bonuses with Comcast which seemed annoying. However you can get movies bonuses with HBO, Showtime, and Starz for $35.00. Secondly, for the first 12 months, you get $23.00 off Direct TV. Furthermore, Direct TV has exclusive sports channels. They have NFL Sunday ticket, Nascar Hot Pass, Mega March Madness, and Setanta Sports. Considering all of the bonuses and everything, my family and I chose to go with Direct TV. The sports bonuses along with the free installations and money off during the first year more than made up for any of the problems it could have. Also Comcast seems to just have too many fees that I just didn't want to deal with.
"Ultimately, after all of the bonuses and promotional offers, customers will have nothing to focus on other than the quality and availability of the shows they like to watch. Seeing beyond the incentive deals and determining which company offers you the most programming at the price you can afford, is really the bottom line."

Sample of Sources Used:

• Johnson, David. "Comcast offers the Best in Satellite TV" Article Base 22. May 2007http://www.articlesbase.com/article-tags/direct-tv
• Wilson, Barry. "Direct TV vs. Comcast and the growing demand for video on Demand"New York Time 30.jan. 2008<http://tvdecoder.blogs.nytimes.com/2008/01/30growing-demand-for-video-on-Demand/#more-658>

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