Coca-Cola

Paper Summary:

Coca-Cola reigns as the most popular soft drink in the world. This paper analyzes how it acquired this status and why, throughout the world, some cultures embrace this beverage, while others boycott it. It examines how Coca-Cola has strong symbolic meanings that influence cultures' consumptive habits but it is still regarded as the all-American drink. Thus it has been viewed by the the French as a cultural threat, seen by the communists as the quintessential symbol for capitalism, and boycotted by the Arabs as a protest of American support for Israel. Mix one part politics, one part culture, a little bit of sweet brown syrup and pour it in a glass of carbonated water and you're left with the world's most influential, prolific brand name beverage in history.

From the Paper:

"Sweet, with a little bite, a mysterious blend of spices and a hint of citrus in the after taste, it goes down smooth, especially when it's ice cold. You'll find in around the globe, in cans, glass bottles, plastic bottles, and super-sized, giant-gulp cups whether you're at a gas station, at the movies, or going for a walk in the park, rest assured you'll be able to buy a Coke. By far the world's most popular soft drink, the familiar brown concoction with the bright red label, Coca-Cola, carries with it a tremendous amount of meaning. Why has this beverage seemingly taken over the planet? With all the other soft drinks out there, what is the magic behind Coca-Cola that makes it so powerful?"

More papers on Coca-Cola:

• Research Paper # 95048 : "The Coca-Cola Marketing Strategies"
• Analytical Essay # 134390 : "Organizational Behavior: The Case of Coca-Cola"
• Term Paper # 122102 : "Coca Cola's PR campaign in India"
• Case Study # 124306 : "Coca-Cola's Marketing Strategy"

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