Paper Summary:

In this article, the writer notes that the information age has been manifested through the explosion of on-line commerce or ecommerce. The writer also points out that the online environment has provided new opportunities and challenges to business-to-business (B2B) commerce and business-to-consumer (B2C) commerce. The writer then discusses the commonalities as well as the differences in BSB and B2C commerce. Specifically, the writer provides a general idea of online B2B and B2C supply chains, and discusses the differences between the two. The writer concludes that customer service is important and even though it could not be considered "marketing", bad customer service could render all the company's marketing efforts futile.

Outline:
Introduction
Security Considerations
Summary and Conclusion

From the Paper:

"There are some observable commonalities between operations and behind-the-scene activities in online B2B and B2C. This could be particularly attributed to the nature of the internet. Nonetheless, online B2B supply chain and online B2C supply chain could be considerably differentiated with each other, in the same manner as observing their differences between their non-online counterparts. The great amount of products that require transportation due to the international nature of the internet demands B2B and B2C supply chains that could manage such large traffic and incredible logistics challenges, in this case B2C and B2B supply chains have worked on the characteristics that make them notably different from each other."

Sample of Sources Used:

• Business to Consumer (B2C) E-commerce Review. (2008). ISACA.
• Deardorff, A.V. (2006). "Deardorff's Glossary of International Economics." University of Michigan.
• Internet Made B2B, B2C, and C2C. (2005). Sales and Marketing.
• Leopard, S. (2006). B2B vs. B2C marketing -- do the differences matter? Business Journal.
• Murphy, D. (2008). arketing for B2B vs. B2C - Similar but Different. Vista Consulting LLC.

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