This paper discusses the identity and marketing of different chocolates, examining Milka Chocolate and Ferrero Rocher.
Written in 2008; 1,742 words; 5 sources; MLA; $ 56.95
Paper Summary:
The writer notes that although the multibillion dollar industry of chocolate has thousands of different products to offer, this essay focuses on only two of them: Milka Chocolate and Ferrero Rocher. The writer points out that both Milka and Ferrero are products created by international companies which have excelled in producing highly superior chocolate for over a century. The writer then discusses that the similarities between the two brands, however, end there, mainly because they have chosen two very different market segments. Both have carefully crafted, unique images. Milka is presented as one of the best chocolates for children and young people having milk as one of its main ingredients, while Ferrero Rocher is shown as the embodiment of refined almost, elitist-like chocolate, suited only for celebrations or special occasions. Additionally, the writer discusses how the companies gained these identities.
From the Paper:
"Philippe Suchard is the Swiss who in 1824 first founded the Suchard Company and successfully produced this chocolate. However, it was not until the year 1890 that the milk was added into the chocolate's recipe, thus creating for the very first time Suchard's milk-chocolate. It took 11 more years, until 1901 for the brand Milka to be born. The very first paper used to wrap Milka in was purple presenting a picturesque image of the Alps, with a cow, having a bell around her neck, in the foreground. The name "Milka" has actually been created by using the two German words Milch (milk) and Kakao (Cocoa). Nowadays, Milka has the world-renowned package presenting the purple one of kind Milka cow, with the Alps in the background.
"It is said that a cow was chosen to promote the brand as it embodies better than any other animal the origin of the Milka brand."
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