Bookseller Report

Paper Summary:

This essay offers a report on a visit to a traditional and a non-traditional book store, in order to ascertain how these outlets 'push' certain key titles. The writer notes that the stores in question are 'Book Warehouse' and 'Superstore'. The writer points out that 'Superstore' is a non-traditional source and does little to push the selling of particular titles. Further, the writer discusses that there is a lot more active hand selling, in particular, at 'Book Warehouse'.

From the Paper:

"In doing the research for this report, the writer visited two bookstores and observed the type of `push' that is behind the prominent hardcover non-fiction titles. The traditional store visited was Book Warehouse, a popular chain in Vancouver. Though Book Warehouse specializes in carrying some discounted books - in fact, slightly lower prices are one of its major selling points, and there are tables full of publisher's discounts and `hurt' books that are sold for much lower prices - the average Book Warehouse book is similar to that of any other major bookstore, and is offered for a dollar or two cheaper."

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