Banking Websites: A Comparison

Paper Summary:

The paper evaluates the online websites of USAA, ING and Scottrade. The paper discusses the three tenets of online marketing: commerce, community and content. The paper relates that while some areas needed further refinement, these sites were generally both informative and gratifying to navigate. The paper arrives at the conclusion that the necessity of physically traveling to a bank or financial services representative is rapidly becoming a relic of the not so distant past.

Outline:
Abstract
Overview
USAA Website
ING Website
Scottrade Website
Conclusion

From the Paper:

"E-businesses, by necessity, rely almost solely on the effectiveness, accuracy, and security of their websites. Failure to adhere to sound marketing and technology principles in building a website can lead to disaster for a company that relies on its website to bring in revenues. The three principles of website marketing: commerce, community, and content, are even more important when considered in relation to the banking and financial services industries, which are increasingly shifting their business models to an online format. (Proctor,...)"

Sample of Sources Used:

• ING. (2006). ING (online). Retrieved August 30, 2006 from: http://www.ing.com
• Scottrade. (2006). Scottrade (online). Retrieved August 30, 2006 from: http://www.scottrade.com
• USAA. (2006). USAA (online). Retrieved August 30, 2006 from: http://www.usaa.com

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