B2C and B2B Sites

Paper Summary:

The paper explains the fundamental differences between business-to-business (B2B) and business-to-customer (B2C) enterprises that impact on legal, procedural and ethical aspects of the business. The paper shows how the differences are largely dependent on their different functions and target markets. The paper also notes that there are basic similarities between B2C and B2B in that they are both players in the online worlds and share the freedom and restrictions of modern e-commerce.

From the Paper:

"Business-to-business (B2B) and business-to-customer (B2C) enterprise on the Internet are part of a new dynamic economic model. This is evidenced by the fact that even small companies and concerns are making use of the Internet to communicate and interact with business partners. At present the large majority of these interactions and transaction are in the B2B arena. However, there has been an increase in B2C activity in recent years as well an increase in revenue from sales."

Sample of Sources Used:

• Harris, L., & Dennis, C. (2002) Marketing the E-Business. London: Routledge.
• Jackson, P., Harris, L., & Eckersley, P. M. (Eds.). ( 2003) E-Business Fundamentals: Managing Organisations in the Electronic Age. New York: Routledge.
• Karake-Shalhoub, Z. (2002). Trust and Loyalty in Electronic Commerce: An Agency Theory Perspective. Westport, CT: Quorum Books.
• Murphy D. Marketing for B2B vs. B2C - Similar but Different. (2006) Retrieved May 8, 2008, from http://www.vista-consulting.com/marketing-articles/b2b-b2c-marketing.htm
• Varon E. The ABC's of B2B. 2006. Retrieved May 8, 2008, from http://www.cio.com/research/ec/edit/b2babc.html

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