A comparative analysis of business-to-consumer and business-to-business e-commerce websites.
Written in 2008; 1,118 words; 4 sources; APA; $ 38.95
Paper Summary:
This paper examines how B2C, or business-to-consumer e-commerce, is the selling of products or services to individual consumers over the Internet whereas B2B, or business-to-business e-commerce, is the selling of products or services to other businesses over the Internet. It discusses how, although both types of business are e-commerce and how ostensibly they should operate similarly, there is actually a significant difference in the supply chains of the two types of businesses. The paper then looks at how the fundamental distinction between the B2B and B2C supply chains is in their handling of fulfillment.
From the Paper:
"Supply chain and logistical technologies have changed so radically, in fact, that they bear little resemblance to those of even the recent past. New ways of fulfilling orders incorporate virtual warehousing, point-to-point on-demand delivery, cross-docking, and other rapid shipment techniques combine with innovative customer service solutions to produce a fulfillment environment that is extremely efficient, highly responsive, and capable of filling small orders as easily as large ones. The old delivery hierarchy where a product when from the distributor to the wholesaler, then the retailer before being shipped to the consumer is obsolete in most B2C venues (Singh). The new paradigm is integrated fulfillment, "an e-fulfillment approach with a broad end-to-end supply chain performance objective" (Hintlian & Mann). "
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