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B2B and B2C e-Marketing
Comparison Essay # 90547
B2B and B2C e-Marketing
Compares a business-to-business (IBM) website to a business-to-consumer (eBAY) website.
1,125 words (approx. 4.5 pages) |
2 sources |
2006
Paper Summary:
This paper discusses the various qualities of website marketing from the perspective of both a business-to- business (B2B) and a business-to-consumer (B2C) oriented website. Discussed in-depth are the three principles of website marketing: community, content, and commerce and their interplay. Following these general observations, the paper discusses some specific details of website marketing relating specifically to B2B websites and B2C websites. The IBM site is used as a B2B example and the eBay site is used as a B2C example.More papers on B2B and B2C e-Marketing :
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APA Citation:
B2B and B2C e-Marketing (2012, January 15). Retrieved February 09, 2012, from http://www.academon.com/Comparison-Essay-B2B-and-B2C-e-Marketing/90547
MLA Citation:
"B2B and B2C e-Marketing " 15 January 2012. Web. 09 Feb. 2012. <http://www.academon.com/Comparison-Essay-B2B-and-B2C-e-Marketing/90547>
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