B2B and B2C Transactions

Paper Summary:

The paper comments that today's society depends on technology in dealing with everyday life. Technology, through the advancement of telecommunications and information systems, has made it possible for people to transact business online through the Internet. Companies and other businesses have already been utilizing the Internet for marketing their products throughout the world, using either business-to-business (B2B) or business-to-consumer (B2C) transactions. This paper gives an overview of the difference between B2B and B2C transactions and enumerates the different issues in both types.

Outline:
B2B Transactions
B2C Transactions
Issues on B2B and B2C Transactions

From the Paper:

"Business-to-Consumer (B2C) transactions are different from B2B because they concentrate on transactions directly to consumers. B2C marketing has the ultimate goal of converting online shoppers into buyers consistently as possible. Companies that rely on B2C marketing employ more marketing and merchandising activities which might entice consumers to buy their products or services. B2C marketing is usually shorter in duration and is designed to capture the interests of consumers immediately in order to achieve sales. B2C marketing usually uses email campaigns in order to entice consumers to buy products and services immediately through the shopping cart in websites which allows consumers to complete transactions online."

Sample of Sources Used:

• Debbie Weil. (March 20, 2002). B2B versus B2C Email Marketing: Five Differentiators. http://www.clickz.com/showPage.html?page=994371
• James A. Warholic. Importance of Ethics on the Internet. http://pwebs.net/marketing/ethics/articles/internetethics.htm
• Tricia Robinson. (September 1, 2006). B2B vs B2C Email Marketing. http://www.imediaconnection.com/content/11143.asp
• Lucian Vasiu, Matt Warren and David Mackay (December 2002). Personal Information Privacy Issues in B2C eCommerce: A Theoretical Framework. http://www.collecter.org/archives/2002_December/16.pdf

More papers on B2B and B2C Transactions:

• Comparison Essay # 111235 : "B2B and B2C Supply Chains"
• Essay # 68039 : "E-Commerce and Marketing"
• Comparison Essay # 111301 : "B2C and B2B Sites"

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