An evaluation of the differences between business-to-business (B2B) and business-to-consumer (B2C) website supply chains.
Written in 2009; 758 words; 5 sources; APA; $ 27.95
Paper Summary:
The paper discusses how business-to-business (B2B) e-commerce relies on long-term, more integrative product and selling strategies and points to Toyota as an example. The paper compares this to business-to-consumer (B2C) companies that concentrate on more short-term and highly transactional approaches to attracting, selling and serving customers. The paper mentions Amazon.com and other online retailers as examples of business-to-consumer (B2C) companies.
Outline:
Executive Summary
Comparing Supply Chains for B2B versus B2C Websites
From the Paper:
"By definition, B2B supply chains orchestrate the sourcing, procurement, logistics, product scheduling, inventory management, and fulfillment of products for use by other businesses. The key challenges inherent in these supply chains are managing inventories as optimally as possible (Kim, Umanath, Kim, 2006). In addition, as B2B supply chains have the requirement of both greater process-level and system-level integration, driven by the wide diversity of B2B business models that serve as the foundation of their websites, e-commerce initiatives and supply chains Cullen, Webster, 2007). As a result of all these factors, B2B supply chains must be able to support greater collaboration between suppliers, greater more knowledge of how the supply chain can synchronize itself to the needs of the end user, and support for a greater complexity and size of transactions."
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