"America's Army" Video Game v. Army

Paper Summary:

In this article, the writer discusses similarities between the video game "America's Army" and the real army, such as simulation games and battle simulation episodes. The writer looks at methods of recruit and ways of advertising for the United States Army. The writer states that both the actual United States Army and "America's Army" rely on lures to gain new recruits. The writer continues that "America's Army" was designed to be both a way to lure young recruits and as a way to simulate battle experience. The writer shows that although "America's Army" and the United States Army share much in common, the video game remains a game and does not adequately capture the experience of serving in the armed forces.

From the Paper:

"Both the America's Army video game and the United States Army use advertising, propaganda, and clever product placement in order to sell their ideas. In fact, America's Army is one of the propaganda and advertising tools that the United States Army uses as part of its arsenal of marketing tools. In addition to the video game, the United States army uses brochures, television ads, print ads and radio ads to sell the armed forces to young people. In the same way, America's Army is marketed through a series of advertisements in publications and on multimedia sources.
Both the America's Army video game and the United States Army use battle simulation games. In fact, the America's Army video game is almost entirely based on battle simulations. The United States Army employs more specific simulations games, such as those that are used to operate different types of mobile artillery. However, both the America's Army video and the United States Army need to hire software engineers that can craft intricate battle simulation episodes."

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