Airbus Vs. Boeing

Paper Summary:

The paper explores the fundamental philosophical differences between Airbus and Boeing and provides a summary of both Airbus and Boeing's product development strategies. The paper looks at the competition in high-speed jet liners and explains how Airbus can spread some of the risks inherent in its ventures.

Outline:
Introduction
Airbus: A Summary of its Product Development Strategy
Boeing: A Summary of its Product Development Strategy
Strategies Compared: Airbus and Boeing
Competition in High-Speed Jet Liners
How Airbus Can Spread Some of the Risks Inherent in its Ventures

From the Paper:

"Competing in commercial and military aviation, space and communications systems industries, Airbus and Boeing are two of the largest and most technologically advanced companies competing in these markets. At the center of Airbus' business model is a reliance on operations across 160 international locations including Research & Development (R&D) and manufacturing centers in France, Germany, the United Kingdom and Spain. In addition, Airbus operates subsidiaries in North American, China and Japan. Airbus heavily relies on an engineer-to-order strategy for synchronizing its supply chain and demand management systems (Irwin, Pavcnik, 2004). Relying on a high degree of process integration in its single-aisle (A318, A319, A320, and A321) and wide-body (A300, A310, A330, A340) commercial jets, Airbus takes a more consortium-oriented approach to product development."

Sample of Sources Used:

• Shannon W Anderson, Karen Sedatole. (1998). Designing quality into products: The use of accounting data in new product development. Accounting Horizons, 12(3), 213-233. Retrieved September 23, 2008, from ABI/INFORM Global database. (Document ID: 34653543).
• Phyllis Berman (2004, February). Beating Boeing. Forbes, 173(3), 129. Retrieved September 21, 2008, from ABI/INFORM Global database. (Document ID: 576816811).
• Business: The super-jumbo of all gambles; Airbus versus Boeing. (2005, January). The Economist, 374(8410), 55-56. Retrieved September 21, 2008, from ABI/INFORM Global database. (Document ID: 782135091).
• Stanley Holmes (2007, January). The Secret Weapon At Boeing. Business Week,(4016), 34. Retrieved September 24, 2008, from ABI/INFORM Global database. (Document ID: 1189394571).
• Stanley Holmes (2007, February). The Battle for Air Supremacy Business Week, (4020), 102. Retrieved September 25, 2008, from ABI/INFORM Global database. (Document ID: 1211414321).

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